Consultancy
To Recruit The Best Talent You Need A Strong Employer Brand
If your organisation does not have a strong Employer Brand it becomes difficult to find great candidates because all the best candidates want to work for your competitors - or already do!
Employer branding is the “set of attributes and qualities that make your organisation stand out from the crowd and help you attract and retain people who will feel an affinity with it and deliver their best performance within in” (CIPD definition 2008).
Some organisations brand themselves as young, energetic and innovative; others are more corporate and traditional. However, too many organisations fail to create their own ‘personality’ making it difficult for people engage with them and therefore easy to forget them.
If you have a weak Employer Brand then candidates will not be aware of the benefits of working for your organisation. Typically therefore you will have few speculative enquiries, have difficulty in convincing top talent to work for you, and probably mainly use agencies to find candidates (rather than having candidates come to you).
Omni’s Employer Branding activities aim to make your organisation, every candidate’s first choice. Typical areas we look to address are:
- Lack of employer identity and values
- Little direct recruitment marketing
- Weak or no recruitment/careers web pages
- Inconsistent candidate engagement
- No method of capturing and engaging with speculative applications
- Low offers to acceptance ratios
- Few internal referrals
By improving your Employer Brand we aim to make your recruitment proactive and progressive.
If you are looking to improve your Employer Brand and would like some initial advice on how to go about it, then why not request a Free Employer Brand Audit with one of our expert employer branding consultants.
