As 2024 gets underway, several key recruitment trends are continuing to shape the workforce and are likely to impact your organisation’s talent acquisition strategy. Staying up-to-date on the latest developments is crucial for connecting with top candidates in the new year and throughout 2024.
To succeed in 2024, focus on leveraging flexible work arrangements, improve efficiency using AI and automation tools, review and improve your inclusive hiring practices, focus on candidate engagement, and develop compelling employer branding. Adapting your recruiting approach to embrace these trends is essential to remain competitive and find the best talent.
A strong employer brand is crucial – make sure you highlight your culture, values, career growth opportunities, workplace benefits and CSR initiatives – these are the things that candidates are looking for. Create consistent and compelling messaging across a variety of different platforms, including your organisation’s website, social media channels, job ads, and review sites, such as Glassdoor – this will help you attract quality talent and engage passive candidates.
AI and other emerging technologies are streamlining recruitment activities, including sourcing, screening resumes, scheduling interviews, and more. The right recruitment automation tools can save you time on repetitive tasks, helping recruiters to focus on building connections with candidates. AI can also help remove bias from hiring decisions (when developed and set up properly…). Find out more in our article on how AI can support your recruitment goals.
Inclusivity has been a focus for several years, with organisations focusing on equality, diversity and inclusion across their hiring processes. There are many things you can focus on to help attract and recruit diverse candidates – “blind CV” screening, diverse interview panels, and unbiased job descriptions are some effective examples. Showcasing your EDI commitment also appeals to top talent. In a previous blog post, we look at the importance of EDI with a great case study from Ofcom, detailing how they increased their ethnic diversity among new hires by 25%.
Today’s candidates have higher expectations around communication, feedback, and their overall experience during hiring. Providing a positive, seamless process—through timely updates, organised scheduling, user-friendly portals, etc will help you stand out from the competition.
The pandemic triggered a major shift toward remote and hybrid working, which many organisations have embraced, with candidates searching for flexible working options. The government also recently announced that new flexible working regulations will come into effect on 6 April 2024, giving employees the right to request flexible working arrangements from day one of employment. To attract top talent, make sure you include info about your flexible working policies and highlight any remote working and/or hybrid working opportunities.
If your organisation is focused on, or developing, the five recruitment trends above, you’ll stand out in today’s competitive market, and attract more quality talent, quickly and efficiently.
Our Omni team are here to help if you need any support – we have lots of experience in helping organisations to evolve and improve their recruitment processes. Please get in touch to find out more.
T: 0161 929 4343
E: insights@omnirms.com
Absolutely. Omni’s development centres are specifically designed to unlock the potential of your existing employees. Our structured assessments, aligned to your internal frameworks, are designed to identify individuals’ strengths, skills gaps, and areas for improvement, informing targeted developmental activities that drive real impact on individual and organisational performance.
Our assessment solutions are designed to elevate your hiring process by identifying the best candidates based on their skills, potential, and fit for the role. We help you define the critical competencies required for success, develop tailored assessments that accurately evaluate these competencies, and provide deep insights into candidates’ aptitude and personality traits. This evidence-based approach improves productivity, reduces turnover, and ensures a positive candidate experience. There are several benefits that personality profiling can bring to the recruitment process, such as supporting inclusive hiring, improved decision making, and increased efficiency.
Omni enhances your Employer Brand by presenting your organisation in a way that resonates with different candidate personas. By identifying these personas through rigorous market research and engaging them where they spend time online, Omni ensures that your recruitment marketing is relevant and broadens your access to talent. This approach pulls on relevant levers that are important to candidates’ values and drivers. Enhancing the employer brand to attract and retain talent remains one of the top key trends in recruitment and Omni’s Talent Strategy team can help your organisation do so.
The Resourcing Effectiveness Assessment (REA) is a rapid and flexible audit of an organisation’s resourcing maturity. The REA takes an integrated approach with key data derived from surveying recent hires, regretted candidates, and hiring managers; focus groups with strategic leaders, hiring managers and HR/TA teams; align with desktop research. Evaluation uses Omni’s four-level maturity index across five key areas: Strategy, People & Experience, Process, Tech & Data and EDI, with a further 20 sub-categories.
