2024 recruitment trends with people holding up numbers 2, 0, 2 & 4

As 2024 gets underway, several key recruitment trends are continuing to shape the workforce and are likely to impact your organisation’s talent acquisition strategy. Staying up-to-date on the latest developments is crucial for connecting with top candidates in the new year and throughout 2024.

To succeed in 2024, focus on leveraging flexible work arrangements, improve efficiency using AI and automation tools, review and improve your inclusive hiring practices, focus on candidate engagement, and develop compelling employer branding. Adapting your recruiting approach to embrace these trends is essential to remain competitive and find the best talent.

1. Building Your Employer Brand

A strong employer brand is crucial – make sure you highlight your culture, values, career growth opportunities, workplace benefits and CSR initiatives – these are the things that candidates are looking for. Create consistent and compelling messaging across a variety of different platforms, including your organisation’s website, social media channels, job ads, and review sites, such as Glassdoor – this will help you attract quality talent and engage passive candidates.

2. AI and Automation

AI and other emerging technologies are streamlining recruitment activities, including sourcing, screening resumes, scheduling interviews, and more. The right recruitment automation tools can save you time on repetitive tasks, helping recruiters to focus on building connections with candidates. AI can also help remove bias from hiring decisions (when developed and set up properly…). Find out more in our article on how AI can support your recruitment goals.

3. Equality, Diversity and Inclusion (EDI)

Inclusivity has been a focus for several years, with organisations focusing on equality, diversity and inclusion across their hiring processes. There are many things you can focus on to help attract and recruit diverse candidates – “blind CV” screening, diverse interview panels, and unbiased job descriptions are some effective examples. Showcasing your EDI commitment also appeals to top talent. In a previous blog post, we look at the importance of EDI with a great case study from Ofcom, detailing how they increased their ethnic diversity among new hires by 25%. 

4. Candidate Engagement and Experience

Today’s candidates have higher expectations around communication, feedback, and their overall experience during hiring. Providing a positive, seamless process—through timely updates, organised scheduling, user-friendly portals, etc will help you stand out from the competition.

5. Remote and Hybrid Work Options

The pandemic triggered a major shift toward remote and hybrid working, which many organisations have embraced, with candidates searching for flexible working options. The government also recently announced that new flexible working regulations will come into effect on 6 April 2024, giving employees the right to request flexible working arrangements from day one of employment. To attract top talent, make sure you include info about your flexible working policies and highlight any remote working and/or hybrid working opportunities.

If your organisation is focused on, or developing, the five recruitment trends above, you’ll stand out in today’s competitive market, and attract more quality talent, quickly and efficiently.

Our Omni team are here to help if you need any support – we have lots of experience in helping organisations to evolve and improve their recruitment processes. Please get in touch to find out more.

T: 0161 929 4343
E: insights@omnirms.com