The Co-operative Bank
Omni prides itself on carrying out a Project RPO service centred on effective delivery of target talent, brand guardianship, bespoke recruitment strategies, and value-added benefits throughout.
The Scope
Omni was asked by The Co-operative bank to undertake a campaign/project to recruit 80+ Mortgage Advisors and Broker Support Advisors over a 4-month period. Leveraging capacity within our Shared Resourcing Team, we managed the campaign from attraction to job offer, processing over 850 applications of which 741 were generated via online job boards and web search. The recruitment process included online testing, credit check, telephone interview and assessment centre management with 81people starting with the bank within agreed timescales.
Final Candidate Feedback
- 83% would recommend the Co-op Bank as an employer of choice
- 83% have become more aware of the Co-op’s values
- 94% felt supported by the recruitment team prior to interview
- 86% experienced a fair recruitment process
- 91% felt the assessment process was relevant to the role they applied for.
The Co-op (Retail)
As the UK’s fifth largest food retailer with 2,500+ stores nationwide, the Co-op receive a high volume of applications for store based roles. Technology was introduced (via Taleo CRM) to automate pre-selection and drive efficiency, including online culture and job fit assessments. Whilst efficiency savings were achieved, the limited ‘human’ contact resulted in a negative impact on candidate engagement and dropout. With limited internal resource to manage the high volume (600 applications per week), the Coop partnered with Omni to support the screening and management of applicants.
Solution and outcomes
Using the Coops Taleo system, Omni’s dedicated team have been fully inducted into the Co-op’s culture, vision and values. By work shadowing Co-op’s resourcing team and interviewing hiring managers, we were able to understand the challenges with qualifying the volumes of candidates required and develop a detailed understanding of attributes to be assessed during the screening stage. We re-designed the screening script (to explore motivations and drivers) and contacted each candidate directly in order to build a personal connection.
Results
- 97% SLA Accuracy
- 74% Interview offer- Compared to 35% before Omni’s appointment
- 24% increase in attendance at interview
For more information on how Omni can help you change the way you resource for the better contact Mike Sixsmith:
e: mike.sixsmith@omnirms.com
t: 07711596153
