London Gatwick

London Gatwick faced a number of challenges that were largely due to its location and need to hire niche, in-demand talent. This resulted in an excessively long time-to-hire, especially in Commercial, Planning, and Design roles where they had difficulty in attracting and securing candidates. London Gatwick’s advertising and marketing recruitment campaigns were struggling, limiting application volume. Even with this low application volume there was still low candidate engagement, with fewer than half of submitted CVs leading to interviews.

Omni and London Gatwick worked closely to implement a more agile and results-driven RPO recruitment model. Key initiatives included:

• Streamlined Recruitment Processes: Enhancing efficiency in sourcing, screening, and selection to accelerate time-to-hire.
• Data-Driven Decision Making:  Leveraging recruitment analytics to identify bottlenecks and improve conversion rates.
• Enhanced Advertising & Marketing: Transitioning recruitment content creation and posting responsibilities from London Gatwick to Omni, ensuring targeted, high-impact job advertising, helping us generate 3x more applications and up to 7x more for some roles.
• Optimising Candidate Experience: Improving engagement strategies to increase interview and offer acceptance rates.
• Implementing Recruitment Marketing Campaigns: Targeted campaigns across various online channels including social media, Google and relevant Professional Bodies, saw a threefold increase in fulfilment of in-demand Commercial, Construction and Design roles.

The partnership has transformed construction recruitment, reducing hiring time frames, improving candidate engagement, and filling specialist roles more effectively, whilst leveraging London Gatwick’s employer brand and employer value proposition demonstrating how a strategic RPO approach can drive measurable improvements in talent acquisition, ensuring organisations have the right people in place to succeed.